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Disrupting the eyewear industry through technology & innovation.
Optimax is a global e-commerce company that is changing the world of eyewear in a very profound way.
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Our mission
Optimax empowers the eyewear community by creating environments that inspire progress.
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14
Years of expertise
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3
M+
Happy customers
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100
+
Brands on offer
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5000
+
Items produced daily
Subsidiaries
The leading online eyewear retailer in the US.
Revolutionizing the vision benefit plan industry.
The house of brands.
We offer our customers the finest and most trusted eyewear brands in the world.
Our private labels.
Our exclusive eyewear labels. Eyeglasses and sunglasses for every taste and need.
“We strongly believe that people should not be overpaying for a health necessity such as prescription eyewear”
Daniel Rothman
CEO
“We founded Optimax to disrupt the eyewear industry and help everyone see better by offering high-quality glasses at affordable prices”
Eldad Rothman
COO
“Over the years we continue to innovate, implementing new technologies to provide our customers with online one-stop-shop solutions for the optimal shopping experience.”
Roy Yamner
CTO